Thursday, 11 September 2014

New Generation Of Latina Designers At New York Fashion Week

NEW YORK, NY -- Fashionistas everywhere are closely following the action during New York’s Fashion Week, showcasing the latest spring/summer 2015 collections of big names like Narciso Rodriguez, Carolina Herrera or Maria Cornejo. Yet a new generation of ambitious but lesser known Latina designers hope their participation in an event geared for up-and-coming style makers is their golden ticket to exposure in the coveted fashion world.
“I truly believe it is the ideal platform for any independent designer who wants to enter the market in the United States” said Sofia Arana, 22, from San Juan, Puerto Rico about Nolcha Fashion Week, a three-day runway event during New York Fashion Week geared toward discovering and promoting new talent. For the past six years, over 200 designers from around the world have shown their creations to audiences which include supermodels like Christi Turlington and Coco Rocha as well as celebrities like Jenni Garth. 
Models walk the runway during the Sofia Arana show at Nolcha Fashion Week New York Spring Collections 2015 during NY Fashion Week on Sept. 8, in New York City.

Though Arana's designs have garnered extensive press in the island and sales in exclusive boutiques, this is the first time she is showcasing her collection at Nolcha. "My line is for a contemporary woman who is very aware of the ultimate fashion trends, but she doesn’t want to be a fashion victim," said Arana of her "classic but trendy" collection, which incorporates muted tones in cotton and lace and was inspired by an imaginary garden of flowers.  Source

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